A truly British Collaboration
Discover more about Bremont Jaguar partnership
Bremont and Jaguar first collaborated during the launch of the cutting edge Jaguar C-X75 concept car in 2010, for which Bremont developed a unique, analogue dashboard clock in keeping with the 778 horsepower hybrid supercar’s futuristic nature and 205 mph performance. The two quintessentially British firms have now reinforced their partnership following the announcement of a range of new mechanical Bremont Jaguar timepieces.
Working with Ian Callum, Jaguar's Director of Design, these watches are dedicated to the road-going Jaguar E-Type which at its 1961 launch was not only the fastest production car in the world, but according to Enzo Ferrari, the most beautiful.
Behind the tachometre-inspired dial and double-domed crystal of the 43mm MKI watch lies a new movement with date functionality based on Bremont’s meticulously finished self-winding proprietary BWC/01.
Turning the MKI over not only reveals the beautifully finished BWC/01 movement through the sapphire crystal case back, but also one of the most intriguing features of the watch: a striking automatic winding weight in the form of an exquisite miniaturisation of a three-spoke E-Type steering wheel, complete with the iconic Jaguar head at its centre.
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AN AUTOMOTIVE LEGEND
The Jaguar E-Type sports car, created by former aircraft designer Malcolm Sayer, was unveiled outside the Restaurant du Parc des Eaux Vives during the Geneva Salon at 4.30pm on March 15, 1961. Its radical appearance and promise of being ‘the fastest production car in the world’ caused near hysteria and resulted in 500 orders being placed during the show.
It’s powered by a race-bred, six-cylinder, 3.8 litre, 265 horsepower engine that gives the car a top speed of 150 mph - yet, at £2,098 for the roadster and £2,197 for the fixed-head coupe, it cost less than half the price of a comparable Ferrari or Aston Martin.
During its 14-year production run, the E-Type evolved to feature first a 4.2 litre engine and, ultimately, Jaguar’s 5.3 litre V12. It was offered with manual or automatic transmission and, in the final ‘Series 3’ form, fixed-head models were available only with family-friendly two-plus-two bodywork.
More than 72,000 E-Types were built, with around 12,000 being sold in Britain and the majority going to the USA. Celebrated owners included Frank Sinatra, George Harrison, Britt Ekland, Peter Sellers, Sir Jackie Stewart and George Best.
BREMONT LIGHTWEIGHT E-TYPE LIMITED EDITION
In August 2014 Jaguar announced further news in its relationship with the Bremont Watch Company and revealed one of six unique Limited Edition wristwatches to be offered to customers of the six new Lightweight E-types to be built by Jaguar Heritage.
It is these 6 Limited Edition watches that inspired the Bremont Jaguar Range.
Bremont are extremely proud to produce a number of custom made clocks for Jaguar. This includes the clock for the C-X75 concept supercar, one-of-a-kind designs for the Paris Motor Show and Pebble Beach and a bespoke mechanical clock and stopwatch for the Jaguar XJ75 Platinum concept car.
Celebrating Jaguar's 75th Anniversary, the Jaguar XJ75 highlights the uniqueness of the XJ. With a demand for the increasingly personal nature of luxury cars in today's market Bremont were delighted to help capture the innovative and daring character Jaguar wanted to achieve with the company's first demonstration of the design customisation of potential of the new XJ luxury sedan. When asked to create something special for the XJ75, Bremont revealed a mechanical rather than quartz clock designed with superb functional clarity in its detailing which combined with a beautifully crafted outer bezel suggested strength and longevity - something so pertinent to both of these British brands.