Bremont Watch Company
Bremont Watch Company

OFFICIAL TIMING PARTNER TO
THE GREAT MALLE ARCTIC RALLY

A journey into the wild. Bremont joins the longest and most ambitious motorcycle rally ever attempted across Scandinavia to Nordkapp, to the very Northern tip of the mainland Arctic.

The Bremont Journal
THE GREAT MALLE ARCTIC RALLY
August 08 2025

THE ROUTE TO NORDKAPP BEGINS

Sweden, into Norway, across the Norwegian Fjords, up to the Arctic Circle and then another 1000 miles North to the mythical Nordkapp, at the very Northern tip of the mainland Arctic and the very top of Europe.

Bremont is the official timing partner of The Great Malle Arctic Rally with each Rally Marshall will be timing the event and the riders with Bremont chronometers. On each stage of the Arctic Rally, lead Rally Marshall and co-founder of Malle London; Robert Nightingale will be sending back notes from the field, photographs and interviews with the Rally riders, live from the road. Follow the adventure of the 100 intrepid riders as they embark on this 2000 mile endurance event, the most ambitious Rally adventure ever hosted by the Malle Rally team.

Featuring the Terra Nova Collection

The Route To NordKapp

TO THE EDGE OF THE ARCTIC

With 86 motorcycles already en-route and support vehicles packed, the stage is set for a challenge of world-class engineering, endurance and grit. Riders will cover 250–350 miles per day, passing through Denmark, Sweden, the Norwegian Fjords, and eventually crossing into the Arctic Circle, with over 1,000 miles beyond the line.

“The Arctic Rally is about pushing boundaries… it’s a celebration of Scandinavia and of the places few will ever reach by motorcycle.”

ROBERT NIGHTINGALE, MALLE LONDON CO-FOUNDER

Throughout the expedition, riders will wear timepieces from the Bremont Terra Nova Collection — field-tested watches designed for life off the beaten track. Whether navigating unpredictable terrain or maintaining pace across long-distances the Terra Nova is built to perform in the elements.

Below you'll find regular blog updates from Malle London co-founder Robert Nightingale throughout the rally — and a full recap from when the final rider reached Nordkapp.

OFFICIAL RALLY TIMES ARE IN:

4065 minutes was the unknown timing goal - That’s 67 hours and 45mins on the road. For every minute early, or late to a checkpoint teams either one or lost a point, at the 50 Rally checkpoints, stretching over 2500 miles from København to Nordkapp. Timed by Bremont.

1st - Arctic Monkeys - 23 minutes off of perfection

2nd -Arctic Adventurers - 47 minutes off of perfection

3rd - In Last Place (Yes that’s their team name) - 60 minutes off of perfection

…and in the enviable (actual) Last Place: ‘The Most Rally Value For Money Award’ goes to: ‘8 Guys & 3 Jonny’s’ - Coming in at 76 hours and 6 mins off of perfection. That’s 10 hours and 32 more minutes of road time. Respect! ]]]

Congratulations again to all Rally teams!

Featuring the Terra Nova Collection

The Route To NordKapp