OUR WATCHMAKING PHILOSOPHY

CRAFTSMANSHIP

NO ORDINARY STRAPS

A Bremont watch is made to go above and beyond, and what holds it to your wrist should be no different. Whether crafted from fabric woven by centuries-old looms or individual metal links that are precisely engineered, each strap and bracelet is designed for purpose, to be comfortable, versatile, and supremely durable, with a unique Bremont aesthetic that looks and feels as good as it performs.

THE NATO STRAP

The NATO strap was first issued by the British Ministry of Defence in 1973 as the durable and easily replaceable “G10” strap, it was designed for soldiers who needed reliability in the field. Its simple, functional design went on to earn iconic status, adopted by civilians for a versatile, yet robust strap option.

When it comes to a Bremont NATO strap, our story takes us to Saint-Étienne, France, a region renowned for its centuries of weaving expertise. Ribbon-weaving was first established here during the Renaissance, when silk makers brought their craft north from Italy. To this day, it remains one of the few places in the world where traditional shuttle looms and specialist know-how stand strong.

Working with Julien Faure, a family-run mill established in 1864 and still overseen by the founder’s great-grandson, each Bremont NATO strap is woven on 19th-century shuttle looms — the kind that move deliberately, producing only a few metres of fabric a day. Each strap is the product of significant time, skill and precision.

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To achieve the ideal balance of flexibility, strength and resilience, the exceptionally skilled team at Julien Faure adjust every variable, from the composition and dying of the yarns to the density and pattern of the weave. The result is a strap that is supremely comfortable, hard-wearing and colour-fast, maintaining its integrity through the toughest conditions. Its self-gripping fastening ensures a lightweight and secure, adapting effortlessly to the wrist.

First introduced in the Terra Nova Collection in 2024, our woven NATO strap epitomises Bremont’s pursuit of both comfort and durability. Following its success, it is now available across all three Bremont collections – Terra Nova, Supermarine and Altitude.

SHOP NATO STRAPS

Bremont Watch Company
Bremont Watch Company

CRAFTSMANSHIP

LEATHER

Bremont’s leather straps offer outstanding softness and all-day comfort, designed for long-lasting durability.

SWAP IN SECONDS

Our quick-release system offers the convenience of easily swapping watch straps without the need for tools. This allows you to easily change the look or function of your timepiece in seconds, enhancing versatility for different occasions or activities.

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